Create Dreams...
1980, a time when Lebanon was in the midst of its war, WE GROUP s.a.r.l. was founded to fill a vacuum and a need in recreational activities by organizing Concerts for Lebanese and Foreign Artists, Beauty Contests, and many other entertaining and cultural activities.

The Promotional Festivities Branch

We Group started its activities in producing events with local artists such as Pax festival 80, Professional Singers 81 and Lebanon Show 82, beauty contests (Miss University 1986-87, Miss Lebanon 90 and Miss Cyprus 90 in Limassol). It has also managed recreational outlets such as "Les Caves de la Crêperie" from 1985 to 1993 in Lebanon, the "Crystal Disco" during 1990 in Cyprus, “La Boite de Faqra Club” from 1995 to 1997 and “L’Interdit” in winter 1998.

In 1991, peace was restored in Lebanon and We Group, still exclusive in its field, expanded its activities, and held more than 50 concerts and prestigious shows.

Major Events abroad :

Abu-Dhabi:
  • Warda El Jazairia (Feb. 09)
Syria:
  • (Bosra & Aleppo) - the ballet of Tchaikovskï - Swan Lake (Sept. 02).

Major Events in Lebanon:

Operas and classics
  • José Carreras (April 97)
  • Luciano Pavarotti (August 99)
  • Carmen de Bizet Flamenco Ballet (Sept. 97)
  • The ballet of Tchaikovskï – The Nutcracker (Dec. 99)
  • The ballet of Tchaikovskï -Swan Lake (April 99)
  • Opera Madame Butterfly of Puccini (Feb. 99)
  • Opera Carmen of Bizet (April 00)
  • Opera La Traviata of Verdi (February 01)
  • Opera Aïda of Verdi (July 99)
Kids shows
  • Chantal Goya (Nov. 03, Feb. 05, April 07 & August 09)
  • Le Livre De La Jungle “Jungle Book” (April 08)
  • Peter Pan (May 09)
  • Caillou & Mona The Vampire
  • Chantal Goya(June.11)
Festivals
  • Tripoli International Festival (Summer 05)
  • Batroun International Festival (Summer 09)
Concerts
  • Charles Aznavour (Aug. 92)
  • Claude Barzotti (Aug. 91 & Dec. 92)
  • Marie Ceccareli (Aug. 91)
  • Patsy (Dec. 91)
  • Gilbert Montagné (Dec. 91 & Aug. 93)
  • Jeanne Manson (Aug. 92)
  • Pierre Bachelet (Apr. 92)
  • Claude Michel (Aug. 93)
  • Dr. Alban (Sept. 93) The first live English concert in Lebanon
  • Patricia KAAS (Sept. 94)
  • Jimmy Somerville
  • Marc Almond
  • Haddaway and Alphaville (Aug. 95)
  • Michel Sardou (July 98)
  • Bond Girls (Sept. 05)
  • Richard Clayderman (Feb. 05)
  • Pop Story (Casino Du Liban Dec. 06)
  • Jean-Jacques Lafont (Feb.09)
  • Massari (Aug.09)
  • Jean Michel Jarre (Sept.10)
Musical
  • Starmania (Nov. 00)
Variety and International Shows
  • Christmas on Ice by “Ice Travaganza” (Dec. 97)
  • Carols by Candlelight (Dec. 04 & 05 (Dec. 05)
  • Tango Pasion (June 02)
  • Tango Bravo (August 08)
  • Festival de Venise (Sept. 08)
  • Les Petits Chanteurs A La Croix De Bois (December 09)
  • Pietragalla (May 09)

The Modeling Agency :

Among the first created in Lebanon, it promoted several fashion shows especially during exhibitions (1986 - 1991). In august 1997 “La Soirée Parisienne” with Dolores Chaplin, Carmen Chaplin and 10 French top models was staged in Beirut with the cooperation of CSP Production Paris.

The Marketing, Advertising and Promotion Agency :

The agency publishes four times a year an "Adressographe" which is the most selective shopping and tourism guide of the leading outlets in Lebanon. It is distributed at more than 15,000 copies in the top hotels and 45 restaurants in Lebanon. The agency is also responsible for all the advertising campaigns of the group. We Group is also experienced in sales and promotional fields in which it co-managed the Lucky Strike “Get Lucky Nights” in 1995 with Horizon Advertising & Communication Network, its creator. This event took place in more than 25 night spots. During summer 2002, at the occasion of the 15th anniversary of the leading TV station “Lebanese Broadcasting Corporation” (LBC), We Group produced its promotional video-clip which took place in Ukraine, at the Opera Ballet House of Odessa, involving more than 2000 actors, top models, artists, etc…

Thriving and always in our mind a Passion for Perfection


The above events have been sponsored by prestigious companies and brands such as

  • ABN Anro Bank
  • Americana
  • Bank Libano-Francais
  • Bonjus
  • Byblos Bank
  • Café Najjar
  • Carita
  • Chateau Kefraya
  • Coca Cola
  • Cyprus Airways
  • Dewar's White Label
  • Diadermine
  • FAP
  • Gilette
  • Gitanes Blondes
  • Haribo
  • Joaillerie Zoughaib
  • Johnnie Walker
  • KFC
  • La Maison du Café
  • Le Royal Hotel
  • Lucky Strike
  • Martini
  • Master Potato Chips
  • MEA
  • Mercedes Benz
  • Nestle
  • Nestle Mineral Water
  • Pepsi Cola
  • Pizza Hut
  • Renault
  • Sanita
  • Sannine Mineral Water
  • Stimorol
  • Taanayel
  • Vog
  • Wella


The successful impact of these events has established a regular relationship with most of our sponsors which decided to reiterate their backing to our activities.
We Create Dreams...